Who are we?

Spend time with people

When we spend time with our loved ones and our favorite things, we are able to relax and forget our worries.

Likewise, our coffee is meticulously designed to be a source of comfort and support.
No matter when it is, where you are, or what you are doing, our coffee provides you with a source of comfort and support.

We hope that a single cup of our coffee will stay with your heart and be a source of comfort for you.

Representative白石航

Brand Concept

Shirafushi is a coffee bean brand specializing in roasting originating in Ginza that was launched by Bongen Coffee in pursuit of the perfect cup of coffee. With the support of many of Bongen Coffee's customers, we started the brand out of our strong desire to make our customers' relaxation time more special with the perfect cup of coffee. We are working hard to improve the relaxation time of many customers with the coffee beans that we produce.

A unique roasting techniqueHIGH CRAFT
MODEST ROAST

Because we use a unique technique called "High Craft Modest Roast" to roast coffee beans at high heat while taking in the maximum amount of air, the enduring freshness, taste, and aroma of the coffee beans can be enjoyed for a long time.
Instead of expressing a bold and sharp flavor, we leave only the original flavor of the coffee beans and draw out their clear and original flavor to the limit with care and a meticulous concern for the beans.

Selection

Raw coffee beans are mixed with stones, branches, and defective beans, so the first step is to pick and remove these items using a machine or human hands. For better roasting, the process that takes place before is also very important.

Storage

Beans are susceptible to deterioration when left at high temperatures, so we take great care when we store the beans and regulate the temperature of the storage area. We pay close attention to the coffee beans, concerning ourselves with every detail, and store them so that they are at their best condition until right before we put them in the roasting oven.

Roasting

The crucial roasting process is done using a special roasting technique that maximizes the amount of oxygen in order to remove as much of the other flavors that are not part of the original bean as possible, including astringency, excessive bitterness, smokiness, and other odd flavors.

Taste

After getting rid of all the odd flavors like excessive bitterness and astringency, the resulting clear and pure taste will not change even after the beans have cooled down, with the beans becoming more fragrant and flavorful.

"Roasting the beans to their core by using plenty of air when roasting them at high heat results in the long-lasting Shirafushi coffee beans.
We hope you will enjoy the many flavors for a long time."

Inquiries